Project Name: VETS - Veterinary Management System (VMS)
Project Type: B2B SaaS Platform | Complex Data Management
Status: Conceptual Case Study (Self-initiated)
My Role: End-to-End Product Designer (UX/UI & Research)
Timeline: 8 Weeks
Tools: Figma, FigJam
The Motivation For The Project
After spending four years managing high-pressure veterinary clinics, I didn't just see the flaws in existing
management software-I lived them.
My motivation for VETS was born out of a professional necessity to bridge the gap between complex
clinical data and intuitive design. I redesigned the veterinary experience to be fast, automated, and truly
user-centric, ensuring that the technology finally supports the staff instead of slowing them down.
Discovery & Research
Professional Insight:
Research began with contextual inquiry and my professional experience as a veterinary assistant and clinic manager.
Competitive Benchmarking:
A detailed competitive analysis benchmarked legacy systems against modern alternatives like Rapid Vet and Clinica Online.
Structural Task Mapping:
Task analysis identified critical structural failures, including fragmented workflows and the dangerous loss of patient context.
Observational Analysis:
Hands-on observations revealed that operational "slowness" was caused by flawed workflow design
and excessive manual steps rather than just technical issues.
Who Is The User?
VETS is specifically designed for the "Front-Line" staff of busy veterinary clinics
Lora
Clinic Operations Manager
Level- 1
Manages vet and assistant scheduling, generates monthly financial reports, coordinates with suppliers, and oversees the overall client relationship management to ensure clinic profitability.
Alon
Veterinary Assistant
Level- 2
Supports veterinarians during exams and surgeries, manages patient restraint and blood work, and handles real-time data entry for medical records and billing while in the treatment room.
Dr. Jonathan
Lead Veterinarian
Level- 3
Conducts clinical examinations and surgical procedures; often works independently and requires a seamless, ”zero-friction” workflow to document medical records and manage patient cases effectively.
Research Findings:
Pain Points
Exploration & Prototyping
Usability Insights: Refining The Experience
Validated Through High-Fidelity Prototype Testing
1. System Status & Progress: Users found the Progress Bar too subtle and were unsure if the system was "locked" during background tasks.
2. Action Confirmation: Participants expressed uncertainty during checkout, often wondering: "Did the
receipt actually send?".
3. Search & Consistency Friction: Participants struggled to locate the Search Button on the homepage and reported that inconsistent search flows between the Home and Calendar pages hindered their speed.
4. Discoverability of Critical Actions: During billing, users failed to notice the payment button, stating they didn't realize they needed to scroll down.
5. Icon Interpretation: Several testers struggled to identify complex system icons, leading to trial-and-error navigation.
Impact
This redesign elevates Vets far beyond legacy systems like Rapid Vet and Clinica Online.
By replacing fragmented workflows with a high-velocity ecosystem, the project delivers a measurable leap in efficiency and sets a new industry standard.
60%
Fewer Manual Steps
Eliminated "software clumsiness" by cutting 4 unnecessary steps from every patient flow.
+20
Min Daily Productivity
Background processing reclaims 20 minutes of "dead time" per staff member daily.
90%
Better Communication
Digital messaging replaced paper notes, achieving 90% better communication clarity.
3x
Faster Core Workflows
High-frequency tasks (Discharges & Appointments) are now performed 3x faster.
The Next steps
1
Multi-Device Expansion:
Tablet Integration:
Completing mockups and activating the prototype for tablets to provide the full range of PC-based clinical actions on a mobile screen.
Mobile "Last Resort" Version:
Defining a limited mobile interface specifically for field use or emergencies. This version will be read-only, allowing veterinarians to view critical data like safety alerts, medical history, blood tests, and allergies without the ability to add appointments or process payments.
2
Medical Content Depth and Scheduling Intelligence:
To make the software more robust for medical professionals, the following features will be added:
Enhanced Medical Profiles:
The client profile will be upgraded to include dedicated categories for Vaccinations and Laboratory Files, providing a more comprehensive view of the patient’s health.
Calendar Density Indicators:
To improve time management, the weekly and monthly calendar views will be enhanced with a density indicator (similar to a progress bar). This will allow staff to see at a glance how full a specific day or week is (e.g. "90% full"), aiding in more efficient booking.
Thank you
for taking the time to review this project!
I’m always open to discussing new opportunities or diving deeper into my design process. Feel free to explore more of my work or reach out directly to connect!