Happy Dog
Research: main conclusions
About 50% of the people asked: are contributing to street animals in need by feeding/ donations
There is a lot of resistance toward buying a purebred/ branded dog
but a lot of people wants to adopt a purebred dog
There is not enough awareness of dogs' situations in the streets.
There is a need for more information Before the adoption
The life quality of the street dogs are not good enough
Adopting accessibility
View dogs profile
Info available:
Process, Characteristics, Medical
Set up a meeting
Checking suitability with the dog
Follow dogs profile
Keep up to date with the dogs' progress

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Happy Dog app
Personal note:
This app was created Because of the rough system that dogs have to go through, .
When you step back from the consumer culture and look at beyond the idea of a dog being a toy or a decorative item, You'll realize that a dog is not a toy.
A dog has a life. It needs love, comfort, and food (of course).
Actually, not that different from us.
Please ADOPT.
Don't buy.
The problem
No awareness
Dog selling industry
No info
In today's society, people are choosing to Buy dogs rather than adopt-
They choose it because some of them don't know how much they contribute to the dog selling industry.
Some people want a specific dog. Some of the people buy them for their social status.
Happy Dog
Happy dog is an adoption app:
Its main goal is to simplify the process for people to go through the adoption process with easy access and easy steps.
Eventually? People will help dogs
Donations accessibility
From sad to a happy dog
Raising awareness and learning more about dogs current situation.
Progress profile
Dogs Progress profile on their way to adoption:
Medical info, photos, their story
Donate
Invest in the dogs who NEEDS it

User quiz
Save time
This will help the user search more easily and hopefully will lead to quick adoption.
Filtered results
User quiz will filter the user aspires and show the most relevant dogs to his human





User Journey as a logged-in user

LOGO


Colors
#FFFFFF
#534B9A
#EBB260
#1F3256
Design system

Font
Futura: Light
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Futura: Regular
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Futura: Bold
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Buttons & icons
Characteristics icons
Baby safe
Energetic
Playful
Calm
Menu icons
Profile
Settings
Donate
Home
Saved
Illustrations